The Mission page on a company’s website can tell you a lot about that organization. Most will talk about integrity, treating their customers and employees with honesty and respect. But take a look at the Mission, Vision, and Values page of Nussbaum, and you will notice something different, something you won’t find on most trucking company’s websites. It talks about God. At Nussbaum, we believe that God owns this company, and we honor Him through the way we do business.
A Message We Are Proud to Display:
It was 1945 when my father began this company, and throughout the 70-year history of Nussbaum Transportation, our family has worked hard to build a business where faith and family are honored. So when we began to discuss wrappers for our newest trailers, we decided we should include a message that says who we are as a company, and what we most value.
OUR 70th ANNIVERSARY TRAILERS
You will soon begin seeing our new trailers on the road, sporting the words, “Celebrating Faith & Family since 1945.” Photographed in Colorado, the beautiful images on this series of trailers feature families enjoying time together.
What makes these images even more special? The “models” are not actors; they are real families, and the authenticity of the love and tenderness in the scenes is truly evident.
In the trailer series, you will see:
A father and his young daughter sharing a tender moment together during a bike ride:
A husband and wife on an afternoon walk spending some rare alone time together:
A father and his sons enjoying a fishing trip in the great outdoors:
A family sharing songs and stories around a campfire...just add s'mores:
A REMINDER OF WHAT'S IMPORTANT
I’m truly excited about this trailer campaign. I believe it beautifully and concisely portrays what Nussbaum Transportation believes in and stands for, a message I am proud to see prominently displayed on our new trailers. It is my hope that when people see these images on the road, they will be reminded of their own faith and family and be filled with warmth, love, and fond memories.
I’m interested to hear from you…What are your favorite family moments? What are your thoughts on this campaign and the related images?